In order to reach and stay in the foreign market, it is necessary to know international marketing, because only the company that can plan and implement an effective marketing plan will continue to be successful. International marketing is a part of the study program of the basics of marketing in higher education institutions, dealing with it
similarities and differences between international and domestic marketing
the need to participate in international marketing
international marketing environment and factors affecting marketing work
barriers to international marketing
ways of going to the foreign market and successful marketing measures
practical methods of solving standard problems of international marketing