Kuidas ma investeerin börsiaktsiatesse. Seppo Saario

Seppo Saario's book "How I Invest in Stocks", published in Estonian in 2016, has undergone a thorough update, especially in light of developments in investment markets. As Saario himself admits, these are revolutionary times when digitalization, globalization, climate change, social media, and artificial intelligence are rapidly dismantling the economic structure, which has so far been dominated by commercial and industrial companies.

The book talks simply, logically, and realistically about how stock markets work. The old master has plenty of practical tips on how to pick the best deals from the market, minimize losses, and predict changes in the risk level of investments.

Saario, whose words of wisdom have raised entire generations of shareholders both here and across the Gulf of Finland, is convinced that only those investors who can adapt to changes, intelligently withdraw from declining business areas, and spot new growth opportunities can be successful.

While some investment books throw up a lot of theoretical dust, Saario, with over sixty years of investment experience, is a pure practitioner who kindly shares his accumulated tips. He does not deny that he still evaluates listed companies with his feet, visiting the ones whose securities he owns on the spot. He is convinced that there is no point in just throwing away the principles that have always served you.