Customers.com. Äri Internetis ja laiemalt. Ronni T. Marshak, Patricia B. Seybold

Patricia Seybold’s book covers electronic business on the Internet—specifically, how to craft an effective e-commerce strategy—but it goes beyond that.

Drawing on the examples of 16 companies that have achieved outstanding results in this field, the author provides an overview of both the business principles of e-commerce and the technical infrastructure your company needs to keep pace with the competition and tap into this goldmine.

E-commerce offers the most profitable and promising way to provide your customers with the products and services they need—24 hours a day, seven days a week—in a manner that keeps them coming back time and again. This is because you offer them the best and most efficient way to access information, receive personalized service, and conduct transactions conveniently and securely from anywhere in the world. Furthermore, you provide the ability to track the status of an order, as well as access to advice and support—not just from your own company, but from thousands of others connected via the Internet.