Kallista oma kliente - Jack Mitchell

In his first book, Jack Mitchell—CEO and owner of two successful clothing stores—shares his insights on using personal selling to build long-term customer relationships and, in doing so, generate profit amidst fierce competition.
The author presents the experience of his family business—inherited from his parents—in a simple and engaging manner, covering the role of customer service and the creation and development of systems. He views all of this through the eyes of a business leader, keeping profitability and sustainability in focus.
These straightforward principles apply not only to retail and the clothing business but are also relevant to many other fields.


Original title: *Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results*

Keywords:
customers
communication
customer relationships
customer service
selling
psychological aspects
sales management
personality psychology
International bestseller (Varrak)