Välkkasv

What can you do to follow in the footsteps of Airbnb, WeChat, or Slack? Hoffman and Yeh argue that in today’s environment, an aggressive growth strategy is a key element in building a business quickly. It is a set of techniques that allow both startups and established businesses to create market-leading companies in record time.
Behind rapid growth is a set of strategies and techniques for driving and sustaining rapid growth, which prioritize speed over efficiency in an environment with uncertain prospects. While rapid growth implies hypergrowth, it is more than a dull “get big fast” plan. It requires purposeful, purposeful choices that may not make sense from a traditional business perspective. In addition, there is a difficult decision to make: whether to take another risk in the form of rapid growth and make your life uncomfortable, or accept the even greater risk of losing out because your competitors will grow faster first.
The authors spoke to hundreds of CEOs, including those who run the world’s most valuable companies, such as Facebook, Alphabet (Google), Netflix, Dropbox, Twitter, and Airbnb. While their stories vary in many ways, they all have one thing in common: an extreme, clumsy, risky, inefficient, and uncompromising approach to growth. The authors explain in detail how rapid growth works and when and why to do it. The book also includes short company profiles that provide more in-depth context.
The window to act can be narrow and close quickly, the authors warn. Even a few months of hesitation can mean that instead of leading, you have to take on the role of a fragile pursuer.

Original title Blitzscaling : the lightning-fast path to building massively valuable companies. In Estonian