The book is equipped with color photos and brings together forty breathtaking examples of people who, each in their own way, offer their own Nokia. There are wow ideas, there are revivals of the forgotten, there are inventions born of great work and wisdom, and there are also a few actions undertaken as a joke that turned out to be unexpectedly profitable. There are ideas that probably won't lead to a Nokia, but which feed the entrepreneur and which are simply his life. When we read about Karoli Hindriks, a girl from Pärnu, who started making soft reflectors with a sewing machine at home while she was in high school, or Meelis Mõttus, who offers a bunker tourism service on the Latvian border, he has overworked