Animaalse Agraartööstuse Aktsiaselts ehk AS Loomad

Why is the horse trying to type on the computer? Why does the Scarecrow want to lay eggs? Why does the mouse drive the tractor? You can get the answer to these questions by reading the Gallup Organization's modern business story about the misguided management practices prevailing in today's organizations and businesses.

When Farmer Hia retires, the farm's animals face a difficult choice: move to petting zoos or, worse, head for the slaughterhouse. The animals decide to take over the management of the farm. The president and main animal of the farm, Siga Mo, is convinced that the farm is a business like any other and must be run like a business.

Mo the pig experiments with all kinds of management practices and theories while managing the farm. He motivates the animals to focus on improving their weaknesses, opinion polls, 360 analyzes etc. are carried out on the farm. But nothing works and the chaos deepens - until Mo finally realizes that the farm can be successful if all the animals continue to do the jobs they know how to do and... what they were created to do.

Kenneth A. Tucker is a Gallup consultant and seminar leader. Telling vivid stories, giving real-life examples and relying on scientific research, he is an advisor to the world's leading companies in the areas of developing strategies to improve results.

Vandana Allman is a Gallup consultant who works with many Fortune 500 companies.